Meet Jason Argall and some of his philosophy? Jason Argall is an entrepreneur specializing in digital marketing and expansion in global markets. He has built brands in the health supplements category such as PhiNaturals and Shrüm. He currently serves on the board of Radial Research Co (RAD on the CSE). With his track record and experience, he has the know-how and experience to build global brands with a strong market presence in the USA, Canada, the UK, Europe, India, Latin America, and Brazil.

Jason Argall has also co-founded various e-commerce software companies such as Zoompages, the performance marketing landing page builder, and Chatvertiser, the first SMS/chat conversational marketing software of its kind. Jason started digital marketing in the late 90’s on Yahoo search, before Google Adwords existed. He has been involved in founding and scaling numerous successful digital brands.

Jason Argall is a founding member at ScaleMyBrand. Most brands get held up on building landing pages and run into roadblocks. They find themselves asking. “Is a simple online catalog product page ok? Is WordPress too slow? What sections should we include?” We’ve create a custom landing page builder from the ground up, allowing you to build your landing pages with the optimal structure and tech stack. CRO (Conversion Rate Optimization) is short-sighted which is why we’ve coined the term RCRO (Revenue & Conversion Rate Optimization). It’s important to run split tests with your brand’s revenue goals and business model in mind. RCRO takes into account your AOV, CLTV, net margins, market share, etc. ensuring we are optimizing for your brand’s success–not just your click to sale ratio.

Jason Argall about personal brand development : Building your personal brand will not only show you in a more professional light but also tell your potential employer what you’re about and what you’re an expert in. Once you have developed a clear vision for your brand, the expectation of your expertise and authority in your field will gain momentum. Taking control of your personal brand is one of the most important things you can do for your online reputation. It may take a lot of thought and more than a little effort, but in the end, you and your career will be stronger for it.

Jason Argall about business brand development : Customers have the same experience with an inconsistent brand. A cohesive brand creates consistency, reinforcing the image established the first time a consumer encounters your brand. Apple, for example, exudes imagination, design and innovation in its brand. This is exemplified in its “Think different” tagline. Apple consistently presented this brand image over decades, building such a strong identity that Forbes declared Apple last year’s most valuable brand. Customers have to trust you before they’ll do business with you. A cohesive brand builds that trust. If your brand isn’t presented consistently, consumers become confused or even suspicious about what your company and offerings represent.