The rise of a blockchain multiparty network ecosystems leader : MaryAnn Holder-Browne: When you say buyer, are you talking about the supplier-buyer the individual persona like all of the above? The supplier-buyer has their own sort of set of needs and research materials and places that they go to get information. But, when you think about an individual buying they are influenced by their immediate sphere and there may be their generation maybe their educational status and where they reside in the organization. Along with that, we build buyer personas. The buyer persona really helps us to map out who we’re talking to and what types of things and what types of issues really would make them tick and make a decision. Read more info on MaryAnn Holder.

MaryAnn Holder is Chief Marketing Officer at One Network Enterprises, a provider of the blockchain-enabled network platform, The Real Time Value Network. Back in 2002, Greg Brady, a supply chain visionary and Ranjit Notani a pioneer in multi-enterprise collaboration technology came to the conclusion that the traditional paradigm of business-to-business collaboration built around enterprise-centric software was fundamentally flawed. Businesses must take an outside-in network view and together serve the end consumer. In May 2003, they acquired Elogex, a cloud-based logistics software company, and founded One Network Enterprises with a vision to create consumer-driven business networks. They developed a network platform that enabled entire business communities to collaborate and work together to serve the consumer. Brady and Notani brought the network way of conducting business just as LinkedIn did so to managing professional contacts. They re-imagined how business software is built, delivered, and used for today’s dynamic and highly inter-connected world.

Today, these hybrid blockchain-enabled networks are providing a real-time, shared, single version of the truth at the core of the business community. They eliminate data discrepancies, delays, and costs, while leveraging blockchain’s strong, decentralized, and trusted network. Best of all, it supports powerful new functionality such as chain of custody apps that run on the hybrid network. These shared apps empower shippers, carriers, freight forwarders, 3PLs/4PLs and other partners to track and manage orders and shipments, and collaboratively plan and execute across all stages of the supply chain, in a trusted, transparent, yet confidential environment. Considering the strategic role logistics play in business, how an organization approaches logistics can often dictate its overall success or failure. Blockchain enabled networks are creating an unprecedented advantage by greatly speeding how goods are moved throughout the supply chain by taking the guesswork out of process and ensuring all partners are operating on the same page.

Mary Ann Holder about One Network’s Intelligent Control Tower: “One Network’s global network lies at the core of its value proposition and underpins its unified planning and execution capabilities. With over 90,000 global businesses on their network, users have the opportunity of collaboration with every other party on the network, and can form new partnerships easily, since required data streams have already been linked to the global network and can be shared through a permissibility framework. One Networks’ approach also enables business partners to improve performance in supply chain planning and execution. Forecasts and plans can automatically adjust to match supply with demand, while balancing capacity constraints, costs, and service levels. In the event of a disruption, AI enhancements provide users with prescriptive actions and can make adjustments to execution processes automatically.” Read extra details on Mary Ann Holder.

By allowing the agent to analyze current performance relative to historical data, customers leverage the software to determine the optimal replenishment order. Trading partners can see the forecast that the system publishes, enabling them to better prepare to fulfill the upcoming order. Agents continue to scan inventory levels and incoming demand signals to optimize the next replenishment cycle. “Using intelligent agents, One Network’s advanced network platform includes modular, adaptable solutions for multi-party business processes that help companies realize value and run more efficiently and effectively,” said MaryAnn Holder-Browne, Chief Marketing Officer of One Network. MaryAnn Holder-Browne, Chief Marketing Officer of One Network: “We are thrilled to once again be recognized by Nucleus Research”.

This year is the first time Gartner has published a report on multienterprise supply chain solutions. The report stated,”Networks are not new, but with companies focusing more on having end-to-end (E2E) processes include their external trading partners, these networks are increasing in importance and value. Collecting data and sensing signals in real time, and then coordinating, executing, and resolving issues quickly, will allow companies to operate their supply chains more effectively.”