Premium internet marketing and internet directories advices by Business Connect Directory? By the way, Yahoo is an acronym for Yet Another Hierarchical Officious Oracle—but I promise not to test you on that!In an effort to diversify, Yahoo decided to use Google’s engine to supply users with primary search results. Then, in 2004, Yahoo unveiled its own crawler for organic search results. In 2010 (for reasons that remain unclear to many) Yahoo allowed the Microsoft search engine Bing to supply its primary search results. Today, Bing still supplies search results to Yahoo, but Yahoo continues to develop its own search engine technology.The Open Directory Project is the most popular directory on the Web today. Technically, AOL owns the project, though it’s compiled by more than 90,000 volunteers who’ve indexed over 4 million sites. The directory contains just over 1 million categories, all of which you can search by keyword or category. Read even more info about local directories at BCD.1994: WebCrawler comes on the scene. The original WebCrawler database contained just 6,000 websites. AOL bought WebCrawler in 1995 but sold it just two years later to Excite. Infospace, its current owner, bought WebCrawler when Excite declared bankruptcy..

With the growth of the Internet and the proliferation of web pages, which grew exponentially, a tool became necessary to group and order all this information. In this way the figure of web directoriesemerged, gigantic databases that thanks to their great utility quickly became popular.

According to the specialization: if it is a directory that is not specialized in any specific topic, it is called a general directory, when if it is it is a thematic directory. Thematic directories are as varied as disciplines exist and we can find directories of sports, news, health, technology, shopping, etc … Within the thematic directories we can highlight the academic directories that focus on certain subjects as support for research or teaching.

Something to remember about deciding between a web directory and a search engine is that the latter updates far more often than a person could ever update a human-managed directory. If you’re looking for content that’s just now emerging on the internet, a search engine is the better choice. From a website owner’s perspective, a web directory can be helpful if you’re targeting users in a specific geographical location. You can submit your website to a directory under a certain location so that when users browse for sites listed there, they’ll find yours.

Gives Competitive Edge: Let’s be honest, your competitors are already trying their best to excel in the market and capture the attention of the audience. What can set your branding apart from your competitors in such a fierce environment? It’s digital marketing. If you miss out on the opportunity of maximizing your brand visibility, then someone would take this opportunity. Businesses are getting smarter in terms of branding, due to the perks that digital marketing has to offer.

You can also ask your audience to share more data in exchange for better-personalized content and offers. Sending a survey email, for instance, is a great way to engage, entertain, and nurture your subscribers. Just ensure the recipients know that they won’t need to spend too much of their time on the survey, just like MobileMonkey did in the screenshot below. Once a user has made a purchase from you, it shouldn’t be the end of your relationships. Be sure to thank your client for their purchase, ask for feedback or a review, and try to cross-sell in the follow-up email. To generate return customers, provide an excellent customer experience and quality products. Make them feel like a VIP with exclusive personalized offers and unique content for loyal customers. You can also motivate customers to become brand advocates by offering them discounts for referring other people.

Search engine marketing, or SEM, refers to paid advertisements that appear at the top of the SERP. The cost of these ads typically depends on the number of clicks the link receives, hence “pay-per-click.” When you pay for these top SERP slots, the “Ad” label will appear next to your URL. Despite consumer knowledge that these are ads, many still click on these links, and it can be a very effective digital marketing strategy. With social media marketing, social media platforms are used as a digital marketing channel. Ads can be bought to reach out to a new audience, or you can create a profile for your business on any social media platform and create posts to advertise new products, sales, or freshly published content.