Best marketing software reviews? If you check out some of the user-written Ontraport reviews available online, you’ll get an idea of how effective the platform is. But of course, our team doesn’t trust reviews easily, so we decided to see for ourselves. So, let’s talk about some of the Ontraport features your company can benefit from: No matter what branch of business you’re in, marketing automation comes in handy. With Ontraport, you can create fully integrated campaigns. These guide your leads through the entire process of eventually becoming a real customer. See more info at ontraport vs infusionsoft.

You could, for example, define lists that automatically qualify and disqualify leads based on their behaviour, interests, or demographics. And, of course, how you choose to group your contacts is entirely up to you. But, if you’re dealing with a large number of contacts, you might need help from your team members. This is the point where you could take advantage of Ontraport’s Lead Router automation tool, which assigns leads evenly to team members. Well, if you don’t have a team, worry not because Ontraport will still have your back. You can tweak it to automatically apply contacts to email campaigns. The entire framework is flexible enough to accommodate any qualification criteria you might choose.

Ontraport demonstrates its expertise when it comes to focusing on the needs of the users, it allows you to create focused campaigns in order to gain potential leads. The software helps you narrow down your leads by maintaining their data and letting you analyze and decide the kind of leads that will suit your business the most. The main focus of Ontraport is to deliver quality instead of quantity. Users can even make campaigns for regulating their messages and monitoring sales performances.

One of this feature’s selling points is the flexibility it creates for your campaign. With so many options at your disposal, designing the perfect strategy becomes much easier. For example, if some customers prefer SMS, you can add that to your sales funnel for that one select group. You can also see how effective your Ontraport campaigns have been by looking at the data the platform provides. The system isn’t difficult to grasp at all.

A more robust full-scale CRM solution (integrates with everything), visual data analytics, and deep automation and tagging. You can start with a more basic CRM, but eventually you’ll need something like Ontraport to continue scaling. As you’ve probably guessed already, Ontraport was developed by a team that principally focuses on CRM. In fact, the story is that Ontraport’s founder and CEO Landon Ray had tried in vain to find comprehensive CRM software. He was apparently frustrated by the fact that he had been forced to run his small business on multiple tools at the same time. And so, in 2006, he came up with the idea of building an all-in-one platform for CRM and marketing automation. Ontraport was then released in 2008 to offer businesses what the company called “the best of both worlds”.