Custom merchandising trade show displays provider by Infinity Exhibits? What are the most important considerations in planning a trade show booth that stands out on the convention floor? With so many companies competing for your potential client’s attention at a trade show, it is important for your trade show booth to look attractive and draw attention, clearly showing WHO YOU ARE and WHAT YOU’RE SELLING. You may only have a few seconds to grab a potential client’s attention before they’ve moved on to the next exhibitor. Attractive displays, bold messages, and large format graphics help grab the prospects attention! Infinity Exhibits has professional designers to assist you with eye catching graphics, stand out logo representation, and ensuring that your booth is designed specifically for YOUR target market. Contact us now for a free 3D rendering so we can assist you in the design of a booth that WILL stand out from the crowd on the convention floor.
Our 10×10 Truss trade show booths provide a modern, professional, and industrial appearance at any trade show event. They require NO TOOLS for set up and some can even be reconfigured in multiple ways using the same parts. With a fully recyclable steel frame, our Truss kits are both an economical and eco-friendly exhibit choice. Our Slatwall displays are lightweight and are perfect for clients needing shelving or slatwall for merchandise. Capatible with all industry standard hardware, our Slatwall booths offer both strength and flexibility while still weighing 50% LESS than standard slatwall displays.
In the simplest way you can, you need to help them see what you do and why it matters to them. What will they get out of stopping to talk to you? If you’re struggling with this idea, it may help to think of three big advantages that make you better than other booths doing something similar. For example, if you’re selling homemade crafts, you could say something like “Our crafts are available in more colors, cost less, and are made from high-quality materials” This tells people what you do while also telling them why you are the best booth at the trade show for whatever product or service you’re selling. Read extra information on trade show display shelves.
Trade show booths aren’t something you should simply pick out from a catalog alone. Gather design inspiration from trade shows that you visit and figure out what you want in your booth. You should be able to physically see the style of trade show booth you are renting. Examine it for sturdiness, cleanliness, and quality. How well kept is the booth? Is the booth in disrepair? You should be able to answer these questions by looking at their booths. Seeing the trade show booth in person should give you a better idea of what type of booth you will actually get.
Infinity Exhibits offers affordable storage at our Vegas & Sarasota facilities and can also assist with storage in between shows throughout the US. Not committed to purchasing a booth? Our all inclusive rental services include rental of the exhibit, install/dismantle at the show, and shipping to and from the show. Our Trade show displays are designed using the most cost effective materials that are durable, functional and create a great impression. Our lightweight and compact designs drastically reduce shipping.
A trade show marketing event is never complete without product displays. The best thing about expos with actual products is that you can make a sale. It not only depends on the quality of your products, but it also depends on how you present them during the expo. Determine the best way to display your products to make them accessible and viewable for your booth visitors.
We’ve briefly mentioned in the previous point that if you thought capturing the attention of prospects is hard in an in-person event, wait until you try it in a virtual event. That’s why it’s so important to have crafted messages that will cut through the clutter and prompt participants to read, and even engage. Consider creating “incentives” for attendees to respond to your reps’ messages or even gamifying the interactions with prizes. Prospects love to hear from people like them. Share testimonials, statistics, zingers, and facts that are unique to your brand and company. Greetings and pleasantries will not get you very far when trade show attendees are inundated with them. You could take it a step further and created customized messages per persona since the job title should be visible to you. Also, timing is everything. Make sure you have a consistent cadence throughout the day during the times when attendees are most likely paying attention, in-between sessions for example. Read additional info on https://www.infinityexhibits.com/.