Boca Raton SEO experts? Local SEO is essential to smaller businesses that operate on a regional, as opposed to a national, level. While national SEO focuses more on ranking in searches across the country, local SEO prioritizes appearing on SERPs in a specific location. This strategy relies on marketing your brand, products, and services to local leads and customers. Optimizing your local SEO means more website traffic, leads, and conversions since the strategy is more relevant to your base of local customers. Think of this focused strategy as a way to help you compete more effectively against larger national brands that have unlimited resources to spend. By focusing on specific local-SEO to-dos, you can neutralize the advantage of bigger brands that routinely optimize for broader keywords and rely on brand recognition, instead of value propositions, to bring in traffic. Further, 35% of all search traffic is local according to an estimate in a 2017 ReviewTrackers’ study. Without local SEO, your business could be losing out on a significant amount of traffic.

NAP Citations: As you can see from the above image, citation signals account for 13% of the ranking factors. For anyone unfamiliar with citations, they are online references of your business in relevant directories around the web. And NAP stands for Name, Address and Phone Number. The more consistent NAP citations you have for your business, the more are the local SEO benefits. But, keep in mind that inaccurate or inconsistent citations are likely to negatively affect your local SEO. If you have done citations in the past that may seem to be inconsistent, get a citation audit done through a professional to fix the NAP variations.

At MRB Marketing, we are driven by a core set of values that supersede any potential monetary gain. We focus on working with clients for a long period of time, and we like to establish long term partnerships that benefit both us and our clients. Our core values are: We go a long way to ensure that we are 100% transparent with you. We always do what we say. In case we cannot meet a deadline, we’ll always let you know. We also keep you up to date with how your site has improved in SERPs and we constantly give you feedback on how you are performing. Read even more information at https://www.mrb.marketing/seo-services-company-florida.

Social Media Marketing (SMM): Simply put, social media marketing refers to the process of using social media platforms to attract traffic and attention. By using social media, you can increase exposure and build meaningful relationships with your customers. While everybody can benefit from SMM as a type of digital marketing, B2C and SaaS companies tend to get the most out of it. Social media marketing is all about listening to what your customers have to say, engaging in the conversation, and sharing valuable content. An example of a tweet from Andy Crestodina of Orbitmedia. Notice how he attracts attention by sharing valuable information (infographic), drives traffic to his website by posting the link and evokes discussion (53 comments!) Together, content marketing, SEO, and social media marketing constitute what is called “inbound marketing”. It is a marketing methodology that aims at attracting, engaging, and delighting leads. Some goals of inbound marketing include attracting users’ attention, driving relevant traffic to the website, and converting it into happy customers.

Over 3 billion of people conduct searches on Google every single day. Most of them conduct more than one search. In South Florida, millions of people are looking on Google and Bing for products to buy, services to try or offers to discover. Whatever you sell or advertise, it is imperative to start ranking locally in South Florida. At MRB Marketing, we focus on growing companies in South Florida in SERPs and enabling them to rank high in Google and other search engines for specific keywords tailored to their businesses. Even if your site is not SEO-optimized, our experienced SEO specialists will analyze your site and start ranking it using white-hat, approved SEO practices in 2019. See extra info on https://www.mrb.marketing/.