B2b buyer journey? The focus should be on providing quality content in the form of long copy; this is essential for SEO and traffic, and ultimately conversions. Filler content or repetitive sales material is easy to spot by the savvy consumer and erodes their trust. Human beings are storytellers. It’s something which sets us apart and it helps us connect and engage. Engagement will continue to be key to conversions and should lead to more and more real-life stories and case-studies being used to add credibility and social proof. Many consumers are no longer satisfied with just the affiliates’ point of view, but prefer honest and believable testimonials showing how the product can work for them.

With the incorporation of BERT this year into the ranking and featured snippets algorithm, Google has taken a huge leap forward into making search really about intent matching rather pure string matching, according to Eli Schwartz, Growth Consultant and Advisor. “Content will truly have to be written to user intent rather than just strings that a user might search,” Schwartz said. “Keyword research tools may even become less relevant with the primary dataset for content creation coming from suggested queries. In 2020, the really smart SEOs will get up from their desks to talk to customers so they can find out what their audience really wants from them.” “There’s no sign of [natural language processing] NLP and deep learning research slowing down anytime soon, and you can expect search engines to shift even further from keywords to intent in 2020,” Dubut said. “Both practitioners and tooling providers will need to shift their efforts towards ‘intent research’ and fulfilling user needs.”

Scaleo allows your Advertisers and Affiliates to access statistics, income, and make custom adjustments in order to optimize performance. Avoid additional redirects and send traffic to advertisers landing pages directly. Unlock the limitations of major Ads platforms. Every millisecond matters. We provide an exceptionally fast redirection (up to 50 milliseconds). Scaleo utilizes a robust cloud-based infrastructure and runs on the world’s top trusted Amazon Web Services. Scaleo provides rich statistics with 30+ data breakdowns and 50+ data points. You’ll know if the campaign is working or wasting your money. Read additional details on landing page that converts.

Social Media Marketing (SMM): Simply put, social media marketing refers to the process of using social media platforms to attract traffic and attention. By using social media, you can increase exposure and build meaningful relationships with your customers. While everybody can benefit from SMM as a type of digital marketing, B2C and SaaS companies tend to get the most out of it. Social media marketing is all about listening to what your customers have to say, engaging in the conversation, and sharing valuable content. An example of a tweet from Andy Crestodina of Orbitmedia. Notice how he attracts attention by sharing valuable information (infographic), drives traffic to his website by posting the link and evokes discussion (53 comments!) Together, content marketing, SEO, and social media marketing constitute what is called “inbound marketing”. It is a marketing methodology that aims at attracting, engaging, and delighting leads. Some goals of inbound marketing include attracting users’ attention, driving relevant traffic to the website, and converting it into happy customers.

Local SEO and affiliate marketing tricks : By implementing local SEO strategies, you’ll have your local website show up in SERPs and enjoy several benefits including increased traffic, and improved online visibility and brand authority. But then you will get another question, Why Local search is important? 4 out of 5 consumers use local search to find what they look for; 50% of people who did a local search went to a physical store within a day. Discover even more info at affiliate software.