Content planning for websites and content marketing tricks from 95visual? Initially, the term “search engine marketing” was used as an umbrella term for the process of gaining both paid and free search traffic. Over time, the industry switched to using the term “SEM”, or Search Engine Marketing, solely for paid activities. So, what does this type of digital marketing mean? Search engine marketing refers to a form of digital marketing that aims at increasing the visibility of a website in search engines by using paid methods. In other words, it’s the ads you put out there on Google AdWords and Bing Ads. You can recognize paid search results in Google by the little sign “Ad” at the beginning of the URL. Also, Google puts these pages first in the search results. By combining SEO and SEM, you can drive quality traffic to your website. With the help of search engine marketing, you can put yourself in front of the audience that is actively searching for services and brands like yours.

Providing good local content directed at solving problems for your target market will increase the value of your local SEO campaign. If your content serves to help your target audience and give them valuable resources and information, this will increase the overall effectiveness of the content. There is no point in churning out average content to simply tick a box. In order to make an impact on local SEO, the content must be well-written and geared towards helping the local audience.

Letting old or incomplete content sit for years is like getting a pet rock and expecting it to do tricks for your guests(we love the pet rock analogy at 95Visual). Give your website the attention it deserves by keeping pages updated as your business grows and it will serve your customers better as time goes on. This includes making sure contact info, relevant service pages, and the About page are accurate no matter what quarter it is. For those that need new website content and will be writing it themselves, we have some tips for planning it all. Discover more details at Website Content Planning.

The site’s credibility is crucial because it impacts visitors’ perceptions of your brand. If it’s a platform that’s respected, readers are more likely to value your content. They’re already aware of the platform’s commitment to quality content. On the other hand, sites with unfavorable reputations will have the opposite effect. People will think twice about your opinions or ideas because they’re “considering the source,” even though you’ve done your research and make valid points. If you find the right site, guest blogging can help you build credibility and become an industry authority.

Generating social media shares is one way to exponentially extend your online reach. The more shares your branded content gets, the more shareworthy it’ll be in the eyes of your audience. If you’re submitting a guest post to a blog with plenty of social media activity, then shares should come naturally once your content gets published. To get the ball rolling faster, consider embedding highly shareable content in your guest post. Infographics, for example, can help you get 3x more engagement in social media than any other type of content.

Each year has presented opportunities for our team to grow, so we have had the pleasure of adding team members whose hearts are bursting with a desire and talent for branding, web design, and web development. To be a part of the 95Visual team means to constantly pursue ways to learn more about their craft and develop it into an even finer tuned talent. The next time you are looking for a company to assist you with your business’ branding, website, or marketing needs, remember that 95Visual is here for you. Discover even more details on here.