Looking for Product design guides ? When designing your product, think about the advantages it provides its users rather than what it can do. For example, a feature of a portable washer is that it can wash clothes on the go. An advantage is that it doesn’t require a sink attachment. Consumers are more likely to be convinced of your product if you can convey advantages — how your product can improve their life.

Competition can seem like a challenge to some but in reality, it’s a tool for success. Your competitors may create similar or better products than you are currently working on. This should encourage you to go back to the drawing board and improve. Without the competitive nudge from your counterparts around the world, you would not be forced to think outside the box or work harder at creating a top quality product. Without the constant threat of competition, nothing improves. Study your competition and evaluate everything they are doing from product development to marketing. In almost every situation you will be able to find brands doing things both right and wrong. Analyze these issues and improve on them. This can only stand to make your product even better than you had originally imagined. You want to hit the market with something consumers will buy and you only have one chance to make a first impression. So do the research beforehand and ensure you launch with something that is nothing short of spectacular. Read extra info at Launching a product.

Ensure consistency by creating a branding style guide. Once you’ve defined a brand strategy, built a framework for the brand identity and created the basic visual elements of this brand in the form of a logo, website etc., a crucial next step is to maintain consistency across all platforms and teams via a brand style guide. As a centralized document housing all the key information about your branding, at the bare minimum your style guide should include: Your brand story; Details on the brand voice – guidelines for copy; Logo and logo variations – when and where and how to use each; Color palette; Brand fonts and how to use them; Imagery guidelines

Start-Up advice of the day : Adapt: However, no one can predict everything—you’re only human, after all—so make sure you and your business are flexible enough to react to surprises quickly. Don’t follow in the footsteps of movie rental company Blockbuster, the latest business to have failed in recent years because of their inability to roll with the punches. Harness the power of social media to help connect you with potential employees, partners, clients, providers, or people that can promote your product or service. Source: https://www.petermanfirm.com/.