Behavioural Capitalism is a model of capitalism in which human behaviour becomes the most important factor for the production and provision of goods and services. In isolated cases, and this should be noted, there are already further attempts to give the new era a verbalized form, of which in particular Shoshana Zuboff’s concept of SurveillanceCapitalism is to be mentioned, but this, and forgive me this word, does not go far enough to sufficiently explain the corresponding global changes and also concentrates strongly on possible negative aspects of a raging development, which can be both a blessing and a curse, the truth usually lies in the middle.

Behaviour means acting, tolerating as well as not acting. The processes can be conscious or unconscious. It is influenced and produced by stimuli. Not that one did not always want to know as much as possible, but only with the aforementioned technological development did the problem of the difficult acquisition of behavioral data disappear into thin air within a very short time. It is therefore hardly surprising at what speed large technology companies such as Amazon, Facebook or Google emerged and began to collect data, use behaviour according to capitalist methods and embed people bit by bit. Algorithms and automation made possible what humans would not have been able to do. You can see this Video explaining what Behavioral Capitalism is.

Behavioral Capitalism concept was created by Andreas Herteux, a german economist, philosopher, publicist and author. Andreas Herteux founded Erich von Werner Society , a group dedicated to constantly analyze the global situation, arrange it, prepares it and designs appropriate models as well as theories for the representation of the reality. The Erich von Werner Society makes a significant contribution to the understanding of current and future world events. More details on Behavioral Capitalism.

Today, behaviour is also a central production factor for classical and Financial Capitalism and complements labour, land and capital. This behaviour is then used directly as merchandise or processed into satisfaction and/or forecast products in a production process.

Behavioural Capitalismisa variant of capitalism that, like financial capitalism, is difficult to identify in its effects and therefore plays only a subordinate role in public perception and on the political agenda. He cleverly uses this to spread and consolidate himself, which in capitalism is often characterized by the emergence of monopolies or oligopolies. This is impressively demonstrated by the real situation of the technology groups and their market power. You can buy the book on Amazon : Behavioral Capitalism on Amazon – Direct Link(no affiliate).

The Erich von Werner Society assumes that the society is entering a new major period. These changes are because of or are accelerated by factors, which in combination and interaction with each other will trigger a new era: Weakness of the Western world (e.g. instability, diminishing confidence in existing orders, loss of competitiveness, the political rise of China). Few of the world’s biggest problems : Malaria: Malaria is a major health risk in tropical, developing countries, such as Kenya and the Congo. Approximately 3.2 billion individuals are vulnerable to Malaria – this is half of the world’s population. Young children are the most susceptible, and about 445,000 people died from Malaria in 2016. The number of hungry people in the world has increased over the last few years. One in nine people in the world habitually go hungry, and, as a result, suffer from nutritional deficiencies. Food security is the biggest threat to the overall health of the human population, more so that malaria, tuberculosis or HIV.