Branding guides

Branding guides

Looking for Product development advices ? Good design is timeless, and if you design your product well, it will last the test of time. Long-lasting products are more valuable to consumers, better for the planet, and are a testament to the skills of the designer. Think of all the great vintage items you have in your home or grew up with. Antiques, vintage clothing, old cars — these things are still with us today because the people who designed them built them to last. Good design never goes out of style.

No one wants to feel as though they’re being pitched to. Buyers want to know why they need something. Instead of focusing on selling, focus on educating your buyers and helping them discover a need for your product. This is something to keep in mind as you develop your product, as well. Are you filling a void in the market? Fulfilling a consumer need? Ensure your product is not only functional and revolutionary but also needed and easy to explain to consumers. If there is an element of your idea that is difficult to explain, it may be time to consider changing something before you complete your product development phase. Read more info at Start-up consulting.

Take a broad view and make topline decisions that will carry through each element of your brand identity. Now you’ve determined what you stand for and where you want your business to go, but there’s still a few steps to take prior to hiring that web designer or launching a logo contest if you want to get it right the first time. Again, resist the temptation to dive into specific “must-have” elements like a business card, website, or Facebook page until you’ve made some broad decisions upfront about some key concepts such as: Brand voice – fun and playful, socially responsible, careful, edgy, artistic, healthful… think about how you want your brand to speak and sound across all platforms. This “voice” should map back to your larger purpose and core values, and appeal to your ideal customers.

Start-Up trick of the day : Keep learning: Think you know it all? Think again. There’s always more to learn, so be wary of becoming too complacent. Everything you learn is an opportunity to improve your business. That goes for mistakes as well—all startups will suffer from mistakes, but the entrepreneurs that learn from them are likely to be in the successful 25 percent. Source: https://www.petermanfirm.com/.