Carina Hatton’s reliable small business growing tricks in 2022? Carina Hatton on marketing for ecommerce websites: In today’s competitive marketplace, you can’t afford to lose money anywhere within your business operations. To achieve success in your business, one should know how to sell what they already have. This episode will help you learn the most common sales problems that salespeople experience. Sell smarter so you can earn five figures a month! Social media can be a helpful tool for businesses, bringing advantages such as engaging with your audience and boosting your business. However, there can also be disadvantages. Join Carina with her guest Caitlin Durning to talk about how social media hurts an entrepreneur’s mental health. Learn which products to avoid and which ones sell the fastest on an eCom store because “why would you waste your time and money on products that don’t sell quickly and easily? BONUS: Find out what the most profitable categories are.
CRM sales software are very important in 2022 says Carina Hatton : Ontraport webinar function has absolutely everything you need to get your video content out there. It helps you record, store, and stream previously shot clips. Another useful thing it does is let you schedule them and target a specific audience. The platform will then do all the rest. Just keep in mind that this feature comes at an additional cost. Ontraport has many integrations. The most popular include: Google Analytics – There’s no better way to collect and analyze your data. When you integrate your account with Analytics, you’ll be able to see which Google Ads are converting. Shopify – The popular Shopify app gives you a chance to market, sell, and manage your orders. With over one million users, this renowned platform can handle payments, checkouts, and shipping for you. It accepts all major credit and debit cards, cryptocurrencies, and all sorts of traditional currencies.
The businesses that do not give this software a chance are reluctant because Ontraport lacks several new-age features that other automation software tools have. However, upon using it, you will realize that Ontraport is as good as any software if its features are compatible with your business. One of the biggest negatives of Ontraport is its split testing feature, it doesn’t provide much data to gauge campaign performance.
Are affordable SEO services important? Carina Hatton thinks yes, and here is why : Search engine optimization deals with the first component, while on-page optimization (user experience) deals with the second (if you’re operating an eCommerce site). Lead generation can be expensive, but a solid SEO strategy can quickly become the backbone of your lead-generation efforts. What Does Quality SEO Cost? According to Forbes, a good national SEO campaign will cost from $2,000 to over $10,000 per month, and that’s only for one website. Here’s a client that had been struggling online for several years. We took over their SEO and digital marketing campaigns on January 2016 and you can see the dramatic impact our work has had on their rankings. This client now ranks nationwide for over 900 keywords, 170 of those are on the first page of Google.
Google My Business: Having a well-optimized and verified Google My Business (GMB) profile is very important as it is considered to be the topmost factor for ranking in map results. Update and secure your GMB profile so that you have your own online identity, and the chances for your business to appear in Google’s local search is more. Make sure to be as specific as possible when adding information to your GMB profile.
Carina Hatton about SEO for small business: 67% of internet traffic occurs on mobile phones! Don’t lose that traffic simply because your website is not optimized for mobile use. Strive to be as accessible as possible. If someone searches on their mobile phone, they should be able to get the same information and enjoy a great experience as they would on a desktop computer.
So, when creating a website, choose a mobile-friendly design only. Responsiveness should be top on your list when looking for a mobile-friendly website design. Remember, a mobile-friendly website is accessible from all devices, no matter what the size of their screens is. In 2019, Google started mobile-first indexing for all the new websites. Since most people now make Google search using their mobile device, Googlebot started crawling and indexing pages with the smartphone agent. Read additional details on Carina Hatton.
Yes, I know the studies about how long-form content can engage visitors and attract backlinks. Let’s be real. Not all of your website content is (or will be) long. Don’t pad your articles if they already convey your messages – visitors are likely to stop reading. Write long when it’s appropriate and short when it isn’t. FAQ pages are a prime example. You’ve seen short FAQ pages that simply answer very basic questions (like questions about standard shipping and refund policies). Balance that short content with content that elaborates on a topic to provide more answers (think product uses, key benefits of services, capabilities, and a whole range of insights about what you’re selling). That mix of short and longer-form content serves your audience, and in turn, search engines.